All posts tagged SEO

Pinterest–a list of social media marketing resources

Jenny Erb on Pinterest

Those who know me well know that my top love after marketing is crafting. Watching Pinterest rise to the status of a top social media outlet is a dream come true, as I see my personal and professional interests collide. Pinterest is such a creative outlet (or inlet?) for creatives like me, providing stimulating ideas for crafting, handmade tutorials, decorating, event planning, cooking recipes, fashion trends, and so much more. Since the New Year, it’s gained a lot of publicity as it’s popularity has become evident. Businesses are scrambling to figure out how Pinterest can fit into their social media strategies. The best yet is this infographic created by Monetate, providing ideas on how you can use the social photo sharing website to promote products, build community, and drive website traffic and conversions.

An inforgraphic on Pinterest's status in social media marketing

Before you wonder off, see some of my own finished Pinterest projects on my personal blog and be sure to find me on Pinterest.

Here are more articles on how to incorporate Pinterest into your social media marketing:

Complete Pinterest Guide | SEO and Traffic Generation With Pinterest

Pinterest become tops traffic driver for retailers

Smart brands: get on Pinterest NOW

Is Pinterest right for your business?

Curate your brand’s content with Pinterest

Pinterest is growing like gangbusters

Pinteresting Trend in Social Media

A guy’s guide to Pinterest

How and why to use Pinterest

Optimizing your Pinterest photos for SEO purposes

10 Pinterest ideas with SEO benefits

Using Pinterest for business–5 must-reads

Pinterest–11 ways to leverage for business marketing complete with infographic below:

Using Pinterest to market your business

 

Jenny Erb, Marketing Consultant

Keeping your brand’s digital ecosystem healthy

 

Managing your online marketing efforts can be so overwhelming–just when you feel like you’re getting the hang of it, another factor changes in the digital marketing world, making you scramble to keep up. Jeb Banner of SmallBox shared slides from a presentation on keeping a healthy balance in the ever-changing digital ecosystem of your brand. I fell in love with slide 18:

How do you have a healthy digital Ecosystem?

Diverse, consistent and interesting content

Content’s where it’s at. It must be relevant and consistent with your overall marketing goals.

Meaningful conversations

Are you engaging in two-way conversation? Aim to make your online marketing efforts spark something.

Be transparent & accountable

Consumers find it refreshing to see companies own their mistakes when messing up. This is because online media is so great at giving a real voice and personality to your brand, the key is always using that to your advantage.

Maintain a healthy team culture

It takes lots of communicating to collaborate on your online brand. Healthy team=healthy results!

Consistency across all touchpoints

Again with the consistency–you must be using the same messages across all mediums. This should come naturally if you’re adhering to your set communication goals. Keep up with SEO changes and keep your efforts consistent!

Utilize web marketing best practices

There is so much expert advice available nowadays on how to do things right–so follow it.

Continually measure & refine

Efforts are wasted if they aren’t measurable and continuously redefined based on results.

 

Thanks Jeb for the inspiring slides!