All posts tagged events

Get patriotic about your promotions

"Cool Down Fluff" dessert promotes an upcoming fundraising in a clever way.Regardless the nature of your marketing promotion, there’s always a way to make it more timely and relevant while adding an element of the unexpected. These festive patriotic bites were in promotion of an upcoming event for the local board of REALTORS®. Each year they hold a fundraiser for their political action party. This year’s auction, “Heating Things Up in a Cooled Down Market,” lent itself extra well to a red and blue, hot and cool theme when promoting the event.

These appetizers are the perfect business promotion right before the Fourth of July

A marketing promotion for an upcoming fundraiser auction feature patriotic bites of food.

In order to do something unexpected, I delivered these one-bite reminders to the major REALTOR® offices to promote the upcoming event. They featured one spicy appetizer to be followed with one mouth-cooling dessert, both containing picks that had flagettes with facts about the political action party.

This patriotic marketing promotion helps promote a political action party

These clever promotions were hard to miss right before the Fourth of July! Plus, who doesn’t like free food?

Jenny Erb, Marketing Consultant



Celebrity sightings and Hoosier pride–pregame Super Bowl fun

Posing in the Super Bowl Village downtown Indianapolis

Nothing’s ever flared my Hoosier pride as much as seeing Indianapolis transform into all things Super Bowl as 2012’s host. Despite spending the evening with thousands of visitors throughout Super Bowl Village, I’m humbled by the relaxed and friendly demeanor exhibited by the crowds. Above all, it makes any native feel proud to overhear compliments of our Hoosier hospitality.

Rumors have run rampant concerning celebrity sightings in Indy this week. Yet many of the rumors have no proof or photos to back their validity. Nonetheless, we set out tonight in hopes of catching a glimpse and losing ourselves in the excitement of seeing someone famous. We spent a lot of time hanging outside of St. Elmo Steakhouse, though never saw anyone famous coming in or out. And it’s not for a lack of trying. My husband and his friend held nothing back when catching a glimpse.

We tried really hard to spot a celebrity in Indianapolis' St. Elmos during Super Bowl celebrations

Anytime I walked by someone who was posing for photos or giving autographs, I took a pic. Though I must admit, I have no clue who these people might be!! Let’s play a game–see if you can help me name people in the following photos…


And just about when I’d given up all hope of seeing a celebrity I knew, I heard my husband squealing–yes, squealing–with excitement and then bam–just chilling hear an alley was Kim Coates, actor from one of our favorite shows, Sons of Anarchy. What an awesome guy! He was so polite about taking a photo, asking if we were fans of the show and entertaining us with small talk.

Famous actor Kim Oakes, star of TV hit Sons of Anarchy, was spotted during Super Bowl festivities in downtown Indianapolis

Despite a lot of the online rumors being false, I super enjoyed searching Twitter hashtags like crazy to follow the excitement of the Super Bowl festivities. It’s exciting that just a plain and simple person like me and be apart of something huge by simply using a Twitter account. I’m glad to see so much promotion and excitement over using #SB46 and #Social46 to stay connected on the latest Super Bowl news.

Jenny Erb, Marketing Consultant

I’d rather use social media than watch the Super Bowl

Indianapolis Super Bowl has large impact on social media

By no means am I a football fan, but I do however love social media. Host city Indianapolis is striving to make football history by making the experience one of a kind through a large focus on social media. The Host Committee is creating a social media command center that will interact and coordinate mentions of the Super Bowl across multiple social media platforms, providing tips such as parking, things to do, etc.

Here’s the top reasons I’m excited for the Indianapolis Super Bowl:

  • Watching social media take a big giant leap forward
  • Learning from advertisers and marketers and seeing how they create interactions during television’s most publicized event
  • Seeing how marketers handle this volume of an engaged audience
  • Finding new local marketers to follow via the Social 46 planning committee
  • Anticipating how all these events will change the industry

Indianapolis Monument Circle prepares for Super Bowl

This means for me that I can watch the Super Bowl unfold before my Twittering eyes without having to turn on my television. I can participate, cheer, and interact with other fans on a whole new level. Which is the vision of the Super Bowl Host Committee. It will be fun both for visitors to Indianapolis and folks like me who will be participating from home. With an app such as the official NFL Mobile Super Bowl Guide, users can see interactive maps of Indy, find restaurants, and all sorts of tools.

Advertisers are catching on too–Chevrolet is launching an app to give away 20 new cars and 6,000 prizes during the Super Bowl. Expect to see many of the Super Bowl commercials featuring Twitter hashtags among other calls-to-action driving traffic to social media outlets.

Social 46 – follow the Indianapolis Super Bowl in Social Media

Labeled Social 46, all these efforts are powered by a committee of Indiana’s best marketers. How cool to see so many creative minds come together for one project. Something this big could largely influence future event organization forever. Super Bowl might just be one weekend of fun, but it’s impact will be much longer lasting. Be sure to join in the fun–here’s a list of popular Twitter hashtags to look for:

And be sure to join the Indianapolis Host Committee on Facebook as well!


Jenny Erb, Marketing Consultant

Cause marketing exemplified by social media

A Facebook page is a prime example of how to use social media to find a missing dog

2011 was a good year–not just for us, but we also spent a fair amount of time working on philanthropic projects, most of it built around Facebook pages. Just this week, I helped a desperate friend launch a Facebook page called Operation Bring Bo Home to help her family find their missing dog. The page hit almost 80 likes in two days (I know, not national news but it certainly impressed me). People all over the state are leaving messages on the wall volunteering to organize searches or to distribute fliers. I’m so eager to see how this page plays out.

Other efforts have already come to close, showing high results. I helped a client create a Facebook page for a local charity. The campaign involved collecting donations to use towards toilet paper, the charity’s largest need. We set up online donations via Paypal, linking from the Facebook page. In over just five months, we managed to raise $3,154–enough to purchase 8,861 rolls of toilet paper. The most fun came from witty copywriting for the toilet paper campaign, using slogans such as, “just roll with it,” and “join the movement.”

During the Holidays, I helped promote a fundraiser for a ministry in Kenya that rescues orphaned children. The event organizer brought back a market’s worth of goods from her visit to Kenya, so I photographed the items and created a logo and branding for the event, as well as fliers, postcards, etc. We used the Facebook page for sharing photos and coordinating RSVPs for the event. Sales from the items totaled over $4,200.

In a similar fundraiser, I helped coordinate a jewelry party to raise funds for Heshima, another Kenyan organization. The jewelry was handmade by mothers whose children receive free therapy services from Heshima for their special needs. Again, I took photos, created logo and branding, as well as fliers, postcards, and email invitations. This event raised over $2,800.

Lastly, I also manage a Facebook Page for my neighborhood. I haven’t done much with it, but hope it grows throughout the year. There’s really about one thing my neighborhood is known for–our annual kick-butt garage sales. I’ve been attending them since a was a child. For one weekend of the year, our country neighborhood is packed to the rim with people and excitement. I’ll be counting on the Facebook page as a major outlet for promoting the garage sales and expect to see a boost in followers during that time frame. Currently, I have an email list sign-up featured on our Facebook page. Next time, I plan on creating a downloadable map for the garage sales, as well as local tips, such as the location of the nearest ATM. My neighborhood also boasts a lot of small business owners (like yours truly) and I’d like to see it used as a way to promote the businesses–something to work on this year!

The very essence of social media is exemplified by cause marketing and fundraisers, and vice versa. And I love how you don’t have to fly out of country and feed the poor to make an impact. It’s simply offering my talents of marketing and social media to make a difference. Now back to Bo–if you’re in Indiana, please be sure to like this page. If not, maybe stop by and leave any creative ideas you have for using social media to bring Bo home.

Ten Conference–Ideas for Entrepreneurs

Registration at the Ten Conference in Columbus, Ind.

Registration at the Ten Conference in Columbus, Ind.

Commons Mall Entrepreneurs Conference Columbus Ind.

Last week I had the privilege of attending the Ten Conference–Ideas for Entrepreneurs, right in my hometown. I don’t know about you, but I love self development days. The day was full of speakers sharing their secrets to innovation and success. I especially enjoyed Matt Hunckler of Verge Indy, Chef Daniel Orr of FARMBloomington, and Ari Weinzweig of Zingerman’s.

Swag from the Ten Conference for Entrepreneurs

Beyond the speakers, I enjoyed the swag including delicious marshmallows by 240Sweet. But most impressive was the use of social media throughout the show. Attendees were greeted with personal QR codes upon our nametags and even the sponsors had tables adorned with QR codes instantly leading to more info. I enjoyed experiencing the Twubs group and quickly ran down my iPhone by the end of the day.

QR codes on nametags

QR Codes for the Event Sponsors


If you missed out on this action, I hear The Combine is the next hottest event in Indiana.