By no means am I a football fan, but I do however love social media. Host city Indianapolis is striving to make football history by making the experience one of a kind through a large focus on social media. The Host Committee is creating a social media command center that will interact and coordinate mentions of the Super Bowl across multiple social media platforms, providing tips such as parking, things to do, etc.
- Watching social media take a big giant leap forward
- Learning from advertisers and marketers and seeing how they create interactions during television’s most publicized event
- Seeing how marketers handle this volume of an engaged audience
- Finding new local marketers to follow via the Social 46 planning committee
- Anticipating how all these events will change the industry
This means for me that I can watch the Super Bowl unfold before my Twittering eyes without having to turn on my television. I can participate, cheer, and interact with other fans on a whole new level. Which is the vision of the Super Bowl Host Committee. It will be fun both for visitors to Indianapolis and folks like me who will be participating from home. With an app such as the official NFL Mobile Super Bowl Guide, users can see interactive maps of Indy, find restaurants, and all sorts of tools.
Advertisers are catching on too–Chevrolet is launching an app to give away 20 new cars and 6,000 prizes during the Super Bowl. Expect to see many of the Super Bowl commercials featuring Twitter hashtags among other calls-to-action driving traffic to social media outlets.
Labeled Social 46, all these efforts are powered by a committee of Indiana’s best marketers. How cool to see so many creative minds come together for one project. Something this big could largely influence future event organization forever. Super Bowl might just be one weekend of fun, but it’s impact will be much longer lasting. Be sure to join in the fun–here’s a list of popular Twitter hashtags to look for:
And be sure to join the Indianapolis Host Committee on Facebook as well!