How I plan to use the new Facebook Timeline features

How I plan to use the new Facebook Timeline features

Facebook changes

Facebook rolls out changes to business pages on March 30, just next week. Eek! I manage so many Facebook pages, this means major work for me as I make updates and decide how to utilize the new Timeline feature. As I’m gathering articles on tips and best practice’s for Facebook’s new timeline, I thought I’d share them with you as well.

Cover Images

With a size of 851 x 315 pixels, this space puts on the pressure to utilize it in a big way! So far, here are some of my favorite cover images:

Great timeline design for Facebook

Clean Facebook timeline design

Pinned Posts

Now you can feature a specific post to be displayed at the top of your page each week. I can foresee clients having a hard time choosing the most important post of the week, but I think it will get easier to choose after watching our analytics and getting a better idea of what posts pull the most interest.


Apps will no longer appear in tabs to the left, but will now be across the top and feature thumbnail images. There’s only one way I can imagine displaying these apps–matching icon images for each. Here’s the example I’ll be following:

Facebook design featuring matching icons for the apps

Star Top Stories

Highlight important stories by selecting the star icon. I’m eager to see how this works and what affect it has compared to other features.


Publish key moments over time using the milestones feature. As a business, it takes a bit more creativity for marking milestones than it does on a personal page. I like Ketchum’s suggestions of using milestones to commemorate reaching a certain number of likes, grand openings, company news, and winning awards.

Other great new features:

Friend activity–see which of your friends is interacting with this business page.
Private messages–finally a company and a person can private message each other if the person follows your page.
Scheduling posts–Facebook is finally providing this feature after competing with apps like Hootsuite and Buffer.

Articles on Facebook’s new features for business pages:

Guide to Facebook’s New Timeline

6 Big Facebook Changes that Every Marketer Needs to Understand

How to Use the New Facebook Admin Panel

4 Important Tips About Facebook Timeline for Brands

Amazing reference inforgraphic by Jon Loomer

Timeline dimensions

I can’t wait to create some new portfolio-worthy Facebook pages!

Jenny Erb, Marketing Consultant




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