Learn more about capturing powerful customer insights from this MarketingProfs Article

Don’t just collect data–develop customer insights

Analytics and Marketing Operations: A One-Two Punch for Growth

A great article was posted this morning via MarketingProfs, talking about the importance of using analytics with your online marketing efforts. You think analytics is just another to-do, giving you miles of mathematic data? Think again. Your online analytics give you major insight into customer behavior, helping you to drive growth. To quote the article,

Analytics help you evaluate and address the following five growth opportunities:

  1. Acquiring more valuable customers
  2. Acquiring customers who will buy more from you
  3. Acquiring customers who will buy your high-value products or services
  4. Retaining high-value customers longer
  5. Determining which marketing activities best accelerate customer acquisition and improve retention

 

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