All posts in Engagement

Celebrity sightings and Hoosier pride–pregame Super Bowl fun

Posing in the Super Bowl Village downtown Indianapolis

Nothing’s ever flared my Hoosier pride as much as seeing Indianapolis transform into all things Super Bowl as 2012’s host. Despite spending the evening with thousands of visitors throughout Super Bowl Village, I’m humbled by the relaxed and friendly demeanor exhibited by the crowds. Above all, it makes any native feel proud to overhear compliments of our Hoosier hospitality.

Rumors have run rampant concerning celebrity sightings in Indy this week. Yet many of the rumors have no proof or photos to back their validity. Nonetheless, we set out tonight in hopes of catching a glimpse and losing ourselves in the excitement of seeing someone famous. We spent a lot of time hanging outside of St. Elmo Steakhouse, though never saw anyone famous coming in or out. And it’s not for a lack of trying. My husband and his friend held nothing back when catching a glimpse.

We tried really hard to spot a celebrity in Indianapolis' St. Elmos during Super Bowl celebrations

Anytime I walked by someone who was posing for photos or giving autographs, I took a pic. Though I must admit, I have no clue who these people might be!! Let’s play a game–see if you can help me name people in the following photos…

 

And just about when I’d given up all hope of seeing a celebrity I knew, I heard my husband squealing–yes, squealing–with excitement and then bam–just chilling hear an alley was Kim Coates, actor from one of our favorite shows, Sons of Anarchy. What an awesome guy! He was so polite about taking a photo, asking if we were fans of the show and entertaining us with small talk.

Famous actor Kim Oakes, star of TV hit Sons of Anarchy, was spotted during Super Bowl festivities in downtown Indianapolis

Despite a lot of the online rumors being false, I super enjoyed searching Twitter hashtags like crazy to follow the excitement of the Super Bowl festivities. It’s exciting that just a plain and simple person like me and be apart of something huge by simply using a Twitter account. I’m glad to see so much promotion and excitement over using #SB46 and #Social46 to stay connected on the latest Super Bowl news.

Jenny Erb, Marketing Consultant

Pinterest–a list of social media marketing resources

Jenny Erb on Pinterest

Those who know me well know that my top love after marketing is crafting. Watching Pinterest rise to the status of a top social media outlet is a dream come true, as I see my personal and professional interests collide. Pinterest is such a creative outlet (or inlet?) for creatives like me, providing stimulating ideas for crafting, handmade tutorials, decorating, event planning, cooking recipes, fashion trends, and so much more. Since the New Year, it’s gained a lot of publicity as it’s popularity has become evident. Businesses are scrambling to figure out how Pinterest can fit into their social media strategies. The best yet is this infographic created by Monetate, providing ideas on how you can use the social photo sharing website to promote products, build community, and drive website traffic and conversions.

An inforgraphic on Pinterest's status in social media marketing

Before you wonder off, see some of my own finished Pinterest projects on my personal blog and be sure to find me on Pinterest.

Here are more articles on how to incorporate Pinterest into your social media marketing:

Complete Pinterest Guide | SEO and Traffic Generation With Pinterest

Pinterest become tops traffic driver for retailers

Smart brands: get on Pinterest NOW

Is Pinterest right for your business?

Curate your brand’s content with Pinterest

Pinterest is growing like gangbusters

Pinteresting Trend in Social Media

A guy’s guide to Pinterest

How and why to use Pinterest

Optimizing your Pinterest photos for SEO purposes

10 Pinterest ideas with SEO benefits

Using Pinterest for business–5 must-reads

Pinterest–11 ways to leverage for business marketing complete with infographic below:

Using Pinterest to market your business

 

Jenny Erb, Marketing Consultant

I’d rather use social media than watch the Super Bowl

Indianapolis Super Bowl has large impact on social media

By no means am I a football fan, but I do however love social media. Host city Indianapolis is striving to make football history by making the experience one of a kind through a large focus on social media. The Host Committee is creating a social media command center that will interact and coordinate mentions of the Super Bowl across multiple social media platforms, providing tips such as parking, things to do, etc.

Here’s the top reasons I’m excited for the Indianapolis Super Bowl:

  • Watching social media take a big giant leap forward
  • Learning from advertisers and marketers and seeing how they create interactions during television’s most publicized event
  • Seeing how marketers handle this volume of an engaged audience
  • Finding new local marketers to follow via the Social 46 planning committee
  • Anticipating how all these events will change the industry

Indianapolis Monument Circle prepares for Super Bowl

This means for me that I can watch the Super Bowl unfold before my Twittering eyes without having to turn on my television. I can participate, cheer, and interact with other fans on a whole new level. Which is the vision of the Super Bowl Host Committee. It will be fun both for visitors to Indianapolis and folks like me who will be participating from home. With an app such as the official NFL Mobile Super Bowl Guide, users can see interactive maps of Indy, find restaurants, and all sorts of tools.

Advertisers are catching on too–Chevrolet is launching an app to give away 20 new cars and 6,000 prizes during the Super Bowl. Expect to see many of the Super Bowl commercials featuring Twitter hashtags among other calls-to-action driving traffic to social media outlets.

Social 46 – follow the Indianapolis Super Bowl in Social Media

Labeled Social 46, all these efforts are powered by a committee of Indiana’s best marketers. How cool to see so many creative minds come together for one project. Something this big could largely influence future event organization forever. Super Bowl might just be one weekend of fun, but it’s impact will be much longer lasting. Be sure to join in the fun–here’s a list of popular Twitter hashtags to look for:

And be sure to join the Indianapolis Host Committee on Facebook as well!

 

Jenny Erb, Marketing Consultant

Cause marketing exemplified by social media

A Facebook page is a prime example of how to use social media to find a missing dog

2011 was a good year–not just for us, but we also spent a fair amount of time working on philanthropic projects, most of it built around Facebook pages. Just this week, I helped a desperate friend launch a Facebook page called Operation Bring Bo Home to help her family find their missing dog. The page hit almost 80 likes in two days (I know, not national news but it certainly impressed me). People all over the state are leaving messages on the wall volunteering to organize searches or to distribute fliers. I’m so eager to see how this page plays out.

Other efforts have already come to close, showing high results. I helped a client create a Facebook page for a local charity. The campaign involved collecting donations to use towards toilet paper, the charity’s largest need. We set up online donations via Paypal, linking from the Facebook page. In over just five months, we managed to raise $3,154–enough to purchase 8,861 rolls of toilet paper. The most fun came from witty copywriting for the toilet paper campaign, using slogans such as, “just roll with it,” and “join the movement.”

During the Holidays, I helped promote a fundraiser for a ministry in Kenya that rescues orphaned children. The event organizer brought back a market’s worth of goods from her visit to Kenya, so I photographed the items and created a logo and branding for the event, as well as fliers, postcards, etc. We used the Facebook page for sharing photos and coordinating RSVPs for the event. Sales from the items totaled over $4,200.

In a similar fundraiser, I helped coordinate a jewelry party to raise funds for Heshima, another Kenyan organization. The jewelry was handmade by mothers whose children receive free therapy services from Heshima for their special needs. Again, I took photos, created logo and branding, as well as fliers, postcards, and email invitations. This event raised over $2,800.

Lastly, I also manage a Facebook Page for my neighborhood. I haven’t done much with it, but hope it grows throughout the year. There’s really about one thing my neighborhood is known for–our annual kick-butt garage sales. I’ve been attending them since a was a child. For one weekend of the year, our country neighborhood is packed to the rim with people and excitement. I’ll be counting on the Facebook page as a major outlet for promoting the garage sales and expect to see a boost in followers during that time frame. Currently, I have an email list sign-up featured on our Facebook page. Next time, I plan on creating a downloadable map for the garage sales, as well as local tips, such as the location of the nearest ATM. My neighborhood also boasts a lot of small business owners (like yours truly) and I’d like to see it used as a way to promote the businesses–something to work on this year!

The very essence of social media is exemplified by cause marketing and fundraisers, and vice versa. And I love how you don’t have to fly out of country and feed the poor to make an impact. It’s simply offering my talents of marketing and social media to make a difference. Now back to Bo–if you’re in Indiana, please be sure to like this page. If not, maybe stop by and leave any creative ideas you have for using social media to bring Bo home.

Use social media to create volunteer marketers

We Are All Weird by Seth Godin

I had the pleasure of working with Jay Baer of Convince & Convert on a few projects in the past and love following his blog.  Today he highlighted some inspiring excerpts from Seth Godin‘s recent book, We Are All Weird, concerning the ways a company approaches social media.

Jay sources a quote from page 34 of Godin’s book, commenting on how to turn customers into volunteer marketers for your brand by deepening interests.

“If you want to sell $900 handmade rifles to obsessive collectors, the easiest way to grow your sales is to grow the market of obsessive rifle collectors. That means that marketers evangelize this particular weirdness to those who might be entranced by it.” –Godin

To quote Jay, “The objective isn’t to breed new customers, but rather to increase the temperature of current customers from luke warm to a roiling boil.” Jay goes on to say that we should use social media not just as an advertising outlet but to tell how our products or services are doing amazing things. “Build a culture of accomplishment around your offerings, rather than a culture of availability.”

I love this mentality because it challenges marketers to dig deeper and leverage social media to a fuller potential. Jump over to Jay’s blog and read the full article.

Don’t just collect data–develop customer insights

Analytics and Marketing Operations: A One-Two Punch for Growth

A great article was posted this morning via MarketingProfs, talking about the importance of using analytics with your online marketing efforts. You think analytics is just another to-do, giving you miles of mathematic data? Think again. Your online analytics give you major insight into customer behavior, helping you to drive growth. To quote the article,

Analytics help you evaluate and address the following five growth opportunities:

  1. Acquiring more valuable customers
  2. Acquiring customers who will buy more from you
  3. Acquiring customers who will buy your high-value products or services
  4. Retaining high-value customers longer
  5. Determining which marketing activities best accelerate customer acquisition and improve retention